Case overview
Fondo Gionino is a boutique producer of organic extra virgin olive oil in Calabria Italy. Our aim is to consult Fondo Gionino on SEO best practices in order to expand e commerce operations and sales in the United States. Our collaboration started in March 2024 and is ongoing.
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The Brief
Our brief is to assist Fondo Gionino to increase online sales of olive oil and other products that are offered on the firm’s online shop. We are using SEO techniques to increase traffic to the website in order to achieve our goals.
Our Approach
Fondo Gionino organic extra virgin olive oil form Calabria, Italy is a premium product for demanding clients. Our approach is to spread the word and educate our potential client base on the benefits of olive oil produced in the time honoured tradition of the Fondo. We believe blog posts targeted to our chosen market segment help create our community and increase the company’s visibility in the search engines. This in turn should increase traffic to our e shop and therefore sales.
